I’m training for the Brentwood half marathon at the moment and all this running is giving me a lot of time to think.  Yesterday as I was plodding along, I was wondering how important smaller companies think social media is to their business.  Is it seen as a vital platform that has to be engaged with for fear of losing out to competitors or is it viewed with suspicion – a flash in the pan that will never last?

Will we all go on Twittering away or will we soon move on to the next big thing?